FACT: The landscape of SEO and Link Building is constantly changing.
True and today, the importance of building high-quality links has never been higher.
The need to have basic comprehension and implementation of high-quality campaigns is essential if you are planning to compete and thrive online — and that is not going to change anytime soon.
That is basically the reason why link building is an important aspect in your digital marketing efforts. Intrigued?
Link Building Defined
Link building is the process of gathering hyperlinks from other websites to your own. A hyperlink (usually referred to as <italics>link) is a way for users to navigate between pages online. Search engines use links to crawl the web. Crawl (action word) the links between the individual pages on your website and the links of the entire website.
There are a ton of techniques available for establishing links. While they may vary depending on difficulty, SEOs tend to agree that link building is one of the hardest part of their profession. For that reason, if you can master the art of generating high-quality links, it can truly put you ahead of other SEOs and your competitors.
SEO Link Building: Importance
To fully comprehend the importance of link building, it is important to (1) understand the basics on how a link is created in the first place, (2) how search engines see them, and (3) what can be interpreted from them.
Link Structure Breakdown
Link Tag: Usually referred to as the anchor tag in the link (the “a” part of it). This opens the link tag and tells the search engines that a link to something else is about to follow.
Link Referral Location: The “HREF” stands for the “hyperlink referral”, and the text inside its quotation marks symbolizes the URL to which the link is pointing towards. This doesn’t always have to be a website; it could sometimes be the address of an image or a file to download. Sometimes, you can see something else other than an URL, starting with a # sign. These are what we call local links, which can take you to a different section of the page you’re currently already on.
Visible/Anchor Text of Link: This is the little bit of text that all users will see on the page, and on which they need to click if they want to open the link. The text is usually formatted in some way to make it stand out from the text surrounding it, sometimes blue in color and/or underlining, signaling to users that it’s a clickable link.
Closure of Link Tag: This signals the end of the link tag for the search engines.
These are just some of the facts why link building is still important even up to this day and age. It may be an old tactic, but it is still proven to drive more traffic to your website.