For non-website designers, it’s close to impossible to stay on top of the technological advances and countless new design options emerging on almost a daily basis. However, you do know that your website must be user-friendly and engaging on any kind of device, right? It has to be when you want your target audience to be drawn to what you have to offer for them.
So here are some of the most important website design trends to help you engage visitors and achieve your website conversion goals, according to Philippine outsourcers.
A Responsive Website Design
According to outsourcers, having a responsive website design is a requirement in today’s mobile society. Users may not know what it takes to make a website design responsive, but they do know that, without responsiveness, they’ll look elsewhere for answers, products, or a viewing experience.
What is a mobile-responsive website? It’s one that’s designed so that it looks exactly the same when viewed on any device. There are a ton of great examples you can see for yourself when you want to see what a responsive website looks like.
A Semi-Flat Design
A semi-flat design makes the elements look as though they exist on a single surface. The widely-used design approach can bring clarity while making transitions appear a whole lot more unified.
While it can be a challenge to execute convincingly, when done correctly, a semi-flat web design makes it easier for web visitors to understand the cues and directions of the website. The result would then turn out to be a more intuitive navigation experience all over the website.
Minimalism Paired With Micro-Interactions
This 2017, it’s all about the mobile experience. Micro-interactions are user-enabled interactions that provide control, guidance or rewards, or they just impart fun to the experience for the user. When your website has a minimalist design, it means the web pages are uncluttered and, because of this, are properly organized.
By fusing the semi-flat and the minimalist design trends, websites can deliver great user experiences that take advantage of visitors’ short attention span and need for fast gratification.
Parallax Scrolling and Interactivity
Moving various parts of a website page at different speeds (A.K.A. parallax scrolling) is not a brand new thing; however, those who know how to use it innovatively reap the rewards of visitor engagement.
Parallax scrolling allows the user to have a one-touch scrolling experience that engages them, provides an interactive experience, and can tell a story through progressing content and images that they control.
In addition, they can have the same experience regardless of which device people view them on. This helps to enhance the experience as they learn about a brand, product, or a solution.
When it comes to web development, it’s also important to remember that success doesn’t come at a single snap of a finger. It takes days, weeks, or even months before results are seen. However, if you just keep these trends in mind, you’ll have a great website – and you’ll soon see how the sales for your website begin to rise.