Faking online reputation is something that have ruined a lot of businesses in the global market long before they even have the chance of making a legit one. It’s a sad fact: but you can never hide from a bad reputation. Faking it will only lead to demise.
The truth of the matter is that the general public is not stupid when it comes to surfing the internet. They can see right through the mumbo-jumbo nonsense most marketers share online. As much as possible, they want to be treated with respect and with dignity rather than be fooled with a false identity.
Practicing Online Reputation Management
First of all, what can damage your online reputation? Taking the easy street, compromising your own brand, and losing sight of the needs of your target audience. These are just some of the reasons.
In every business, customers should be top priority. Good customer service makes your brand stand out better, and when you do it better than everyone else, customers will associate this with your brand. It also holds true for better products (if you are on the sales industry).
Dealing with a damaged reputation online is very different from dealing with it traditionally. The Internet can be very cruel, and being viral can be a two-edged sword. In this case, if you’re going viral with a potentially hazardous material (a post, tweet, etc.), it won’t help your case in the slightest. It takes only a spark to ravish a dry forest.
Once you feel that your reputation is slowly being damaged, there are some ways for you to avoid making it a disaster. Here are the things you can do:
- Step 1: Routinely conduct searches for your name, business name, product names and even for related terms. Visit the pages to follow up any reviews posted about your business or for comments as well. Approach these with professionalism and present your business as caring and respectful as possible.
- Step 2: Develop a business blog. If you’re living under a rock and don’t have a business blog, then you’re missing out on a lot. Aside from helping you with your online reputation, a business blog is also a perfect avenue for you to add positive information about your business. Remember to keep it real and not fill your blog with pretentious content.
- Step 3: Set up profiles in Facebook, Google+ and Twitter. If you’re not in the loop, social media offers a myriad of opportunities to engage with your target market and establish goodwill to the community. This is an ideal place for you to address concerns from your clients about your products or services.
Developing a great online reputation can take years; however, without proper care, it can crumble down faster than the speed of light. If your reputation right now is damaged and the situation is hopeless, you need to resort to damage control companies quick. The steps mentioned above can still used but there’s the matter of executing these steps in an appropriate way. Nevertheless, it’s vital that you shield your reputation from the inevitable downfall.